Blended products in Israel: A strategic opportunity for the food industry

Based on a consumer study conducted in collaboration with Kantar, this report explores the market potential of blended products in Israel- foods that combine animal protein with high-quality plant-based ingredients. The findings reveal a significant opportunity: around 40% of Israeli consumers are actively seeking ways to reduce meat consumption without compromising on taste, texture, or protein content. Blends offer a pragmatic, scalable solution that delivers nutritional, environmental, and economic benefits while seamlessly fitting into existing meat consumption habits.