Noga Sela Shalev

CEO, GFI Labs

Noga is the CEO of GFI Labs, GFI’s latest platform, currently taking shape to move the needle on alternative protein innovation

Noga is a seasoned executive with 15 years of experience in product management, marketing, business development, and investments in the food and foodtech industries.

She was a founding team member and former CEO of Fresh Start foodtech incubator, and previously served as Chief of Staff and Head of the Innovation Unit at Tnuva, Israel’s largest food company.

Noga has a strong track record in supporting and investing in early-stage startups, evaluating innovative technologies, and leading joint development and implementation projects between startups and industry.

She holds an MBA from Tel Aviv University.