Omer Fruchter

VP Business Development and Operations, GFI Labs

Omer leads business and financial operations, managing strategic partnerships, and maintaining industry alignment, communications, and ecosystem engagement to drive deliverables and impact. He is also guiding the advancement of the blended meat category in Israel.

Areas of expertise: Product innovation, Marketing, P&L leadership, Business development

Omer has 15 years of experience in business, product innovation, and marketing across FMCG, food, and foodtech. Previously, he played a key role as VP Product at Redefine Meat and held senior innovation and marketing roles at Unilever in Israel and Europe. Omer holds an MBA (Finance), an LL.B, and a BA in Economics from the University of Haifa.

GFI Labs

Omer is a part of our GFI Labs work in Israel. Learn more about alternative protein.