Omer leads business and financial operations, managing strategic partnerships, and maintaining industry alignment, communications, and ecosystem engagement to drive deliverables and impact. He is also guiding the advancement of the blended meat category in Israel.
Based on a consumer study conducted in collaboration with Kantar, this report explores the market potential of blended products in Israel- foods that combine animal protein with high-quality plant-based ingredients. The findings reveal a significant opportunity: around 40% of Israeli consumers are actively seeking ways to reduce meat consumption without compromising on taste, texture, or protein content. Blends offer a pragmatic, scalable solution that delivers nutritional, environmental, and economic benefits while seamlessly fitting into existing meat consumption habits.
Noga is the CEO of GFI Labs, GFI's latest platform, currently taking shape to move the needle on alternative protein innovation
Daniel leads plant-based meat innovation, focusing on whole-cut technologies, scientific landscape mapping, and cross-sector adoption to accelerate alt-protein development.
Alla handles strategic relationships, driving government and strategic partners to maximize funding, resources, and infrastructure to facilitate the growth of the alternative protein sector, elevating the recognition of the field as a climate and food security technological solution and positioning Israel as a global leader in these fields.
