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Omer Fruchter

Omer leads business and financial operations, managing strategic partnerships, and maintaining industry alignment, communications, and ecosystem engagement to drive deliverables and impact. He is also guiding the advancement of the blended meat category in Israel.

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Science

Understand the science of cultivated meat, plant-based foods and fermentation and explore Europe's sustainable protein research ecosystem.

Resource Business & Innovation

Blended products in Israel: A strategic opportunity for the food industry

GFI Israel

Based on a consumer study conducted in collaboration with Kantar, this report explores the market potential of blended products in Israel- foods that combine animal protein with high-quality plant-based ingredients. The findings reveal a significant opportunity: around 40% of Israeli consumers are actively seeking ways to reduce meat consumption without compromising on taste, texture, or protein content. Blends offer a pragmatic, scalable solution that delivers nutritional, environmental, and economic benefits while seamlessly fitting into existing meat consumption habits.

Resource Business & Innovation

New report: Israel retail market insights for the plant-based industry

GFI Israel

This report provides an in-depth look at Israel’s plant-based meat and dairy retail market, drawing on sales data from StoreNext covering 2018 through today, with expectations for the second half of 2025. It highlights how demand for plant-based products has stabilized at around 10% of the meat market and 20% of the dairy market, well ahead of global benchmarks.

Blog Business & Innovation

Annual Recap: 10 impactful moments from GFI Israel’s work in 2025

This summary highlights ten of the most impactful moments from GFI Israel’s work throughout 2025- a year marked by a shift from foundational efforts to accelerated scale, strategic collaboration, and R&D advancement. It showcases key milestones across ecosystem leadership, talent growth, knowledge creation, and industry engagement that strengthened Israel’s role in advancing alternative protein innovation, made possible through the continued support of our dedicated donors.

Resource Policy

The Next Course 2026 Executive Leadership Program

In a rapidly evolving industry, staying ahead requires more than innovation – it demands strategic leadership. The Next Course 2026 Executive Program offers senior leaders from diverse sectors a unique opportunity to connect, exchange insights, and build relationships within the global ecosystem. This program is designed to help leaders regroup, refine their strategies, and drive meaningful impact within their sectors. Join a network of decision-makers who will collectively shape the future of sustainable food systems.

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Resource Business & Innovation

Building a Knowledge Base for Biomass Fermentation: a practical map to accelerate microbial proteins for meat alternatives.

Avishag Levi Bar Shalom

Solid-state fermentation (SSF) could be a game-changer for the alternative protein industry — and we've just released a comprehensive report in collaboration with Barak Dror, PhD, MBA that lays it all out. SSF holds immense potential to solve some of the biggest challenges in the alternative protein industry — from improving texture and flavor to enhancing nutritional profiles and reducing production costs.

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Team

Keren Futeran

Keren oversees key operational functions at GFI Israel, including project coordination and organizational optimization, ensuring a smooth and efficient workflow.

Blog Science

Widening the Innovation Opportunities in Blended Meats

Dr. Daniel Dikovsky

Blended meat products are gaining traction as a smart bridge for flexitarians, combining familiar taste with a lower environmental impact. This blog explores how precision flavor engineering and reduced animal fraction could revolutionize blended meats, offering a pragmatic path toward more sustainable, scalable protein without compromising on consumer appeal.

Team

Noga Sela Shalev

Noga is the CEO of GFI Labs, GFI's latest platform, currently taking shape to move the needle on alternative protein innovation

Team

Dr. Daniel Dikovsky

Daniel leads plant-based meat innovation, focusing on whole-cut technologies, scientific landscape mapping, and cross-sector adoption to accelerate alt-protein development.

Resource Business & Innovation

Climate and food security resources for alternative protein startups

Shir Heffer

GFI Israel welcomes the opportunity to help emerging and growing alternative protein startups navigate climate funding and food security challenges. We have developed this suite of resources intended to guide entrepreneurs and founders' work to position their innovations within the climate-smart food system. SSF holds immense potential to solve some of the biggest challenges in the alternative protein industry — from improving texture and flavor to enhancing nutritional profiles and reducing production costs.

Resource Business & Innovation

Solid state fermentation: Pioneering sustainable innovation in the alternative protein domain

Avishag Levi Bar Shalom

Solid-state fermentation (SSF) could be a game-changer for the alternative protein industry — and we've just released a comprehensive report in collaboration with Barak Dror, PhD, MBA that lays it all out. SSF holds immense potential to solve some of the biggest challenges in the alternative protein industry — from improving texture and flavor to enhancing nutritional profiles and reducing production costs.

Download
Resource Business & Innovation

New video resource: Your guide to TVP, flavors, and methylcellulose in plant-based meats

GFI Israel

A brand-new series of 10 bite-sized videos is now available to enhance your understanding of plant-based meat R&D. Whether you're refining your skills or looking to deepen your knowledge, this video series covers the three foundational pillars that are crucial to creating better, tastier, and more functional plant-based products.

Resource Policy

The Next Course 2025 Executive Leadership Program

In a rapidly evolving industry, staying ahead requires more than innovation—it demands strategic leadership. The 2025 Executive Program offers senior leaders from diverse sectors a unique opportunity to connect, exchange insights, and build lasting relationships within the global alternative protein ecosystem. As the industry reaches a critical turning point, this program is designed to help leaders regroup, refine their strategies, and drive meaningful impact within their sectors. Together, we will create a network of decision-makers who will collectively shape the future of sustainable food systems.

Team

Dr. Ariel Szklanny

Ariel leads scientific and technological initiatives in meat alternatives, leveraging his expertise in tissue engineering, cell culture, and product development to advance the alternative protein industry.

Team

May Avital

May oversees key operational functions at GFI Israel, including project coordination and organizational optimization, ensuring a smooth and efficient workflow.

Resource Business & Innovation

Functional biomimicry learning: From proteins to products

Avishag Levi Bar Shalom

Why and how proteins are essential ingredients for achieving biomimicry in plant-based products: In this learning, we will explore the aspects of biomimicry and functionality, as well as the importance of key protein traits in creating high-quality plant-based products. Speakers: Asaf Cohen Jonathan, Founder and CEO | Asaf Food Technologies Avishag Levi Bar Shalom, PhD., Science and Technology Manager | GFI Israel

Blog Science

Empowering Research in Alternative Proteins: GFI Israel’s 2024 Grant Awards

GFI Israel

We are thrilled to share the outcomes of GFI Israel’s 2024 Research Grant Programs and introduce the scientists and their innovative projects selected this year. With a strong commitment to advancing research in the alternative protein field, GFI Israel issued three local grants this year, alongside GFI’s global grant program (learn more in our post, “Building the Next Generation of Alternative Protein Innovators“).

Blog Meet the researcher

Meet the researcher: Dr. Sharon Schlesinger

Michelle Hauser

Discover Dr. Sharon Schlesinger’s inspiring journey from stem cell biology to leading cultivated meat research in Israel. Explore her insights on collaboration, resilience, and the scientific breakthroughs shaping the future of sustainable protein in this rapidly advancing field.

Blog Donor impact

Developing an Alternative Protein National Strategy

Adi Ben Tov Alla Voldman-Rantzer Hila Goldenberg

Read about our new resource and workshop offering a practical three-step guide for developing a national alternative protein strategy, essential to transforming the global food system. Designed to help governments leverage their unique strengths and address the rising demand for sustainable protein

Resource Policy

Developing an alternative protein national strategy

This resource offers a practical three-step guide for developing a national alternative protein strategy, essential to transforming the global food system. Designed to help governments leverage their unique strengths and address the rising demand for sustainable protein.

Resource Policy

WEF report: Creating a vibrant food innovation ecosystem

Explore the World Economic Forum's first report on alternative proteins, created with the Israel Innovation Authority and GFI Israel. Featuring Israel as a case study, it reveals how country-tailored national strategies can advance alternative proteins and address global challenges.

Blog Meet the researcher

Meet the researcher: Dr. Roni Rak

Michelle Hauser

Meet Dr. Roni Rak, leading Israel's first cultivated meat lab. Discover her path from cancer research to transforming the future of food, the role of collaboration in a fast-evolving field, and her vision for a sustainable protein revolution.

Team

Shiri Heffer

Shiri is GFI Israel’s sustainability & food security senior manager, dedicated to integrating alternative proteins into the sustainability and food security agendas of key decision-makers across government, academia and industry.